The Extended Marketing Mix - Physical Evidence (Ambiance)

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The Extended Marketing Mix - Physical Evidence (Ambiance)

Dibb et al., (2016) define Physical Evidence to be "The environment in which a service is offered and...

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The Extended Marketing Mix - People

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The Extended Marketing Mix - People

In the late 70’s it was widely acknowledged by Marketers that the Marketing Mix should be updated. This...

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The Marketing Mix - Price

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The Marketing Mix - Price

The second tool that will be discussed is "Price". According to Dibb et al., (2016), Price is defined...

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The Extended Marketing Mix - Process

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The Extended Marketing Mix - Process

Zeithaml et al., (2008) define process to be “the actual procedures, mechanisms, and flow of activities by which...

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The Marketing Mix - Place

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The Marketing Mix - Place

The third tool that will be discussed is "Place". Dibb et al., (2016) describe place/distribution to be "The...

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The Marketing Mix - Promotion

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The Marketing Mix - Promotion

The fourth tool that will be discussed is "Promotion". Dibb et al., (2016) define promotion to be "The...

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