The third tool that will be discussed is "Place".
Dibb et al., (2016) describe place/distribution to be "The aspect of the marketing mix that deals with making products available, perhaps through multiple channels, in the quantities desired, to as many customers as possible, while keeping the total inventory, transport and storage cost as low as possible."
What is Google...? The video below has a quick in depth answer for you:
Where is Google?
Google is everywhere! From the highest satellite orbiting the world, beaming down till the tiniest device that's running any one of their products.
Google is available anywhere in the world and accessible from any device as long as you have some sort of internet and/or satellite connection.
Google in always at the right place and at the right time.
The official Google office, known as Googleplex (a combination of Google and Complex) is located at Mountain View in California. The site looks very much like a university campus, containing gyms and cafes. (Marketing Teacher, 2016)
Google also maintains 23 European locations, 14 Asia & Pacific locations, 5 Middle East locations, and 3 Latin America locations.
Google is an online business where it distributes information using the internet as its channel to people all around the world. (Google, 2016)
